I fell for it... M. Night Shyamalan

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I Tivo'd the M. Night Shyamalan special because I heard about the controversy and wanted to see what all the fuse was about... then I read the following in Studio Briefing:

MARKETING CAMPAIGN FOR DISNEY FILM GOES OVER THE TOP

Reports that the Sci Fi Channel and director M. Night Shyamalan were fighting over a documentary that it planned to broadcast containing a "buried secret" about his past was all part of a "guerrilla marketing campaign" that was essentially a hoax, the channel admitted on Friday. The documentary was made in connection with the July 30 release of the director's latest film, The Village, for Disney. Reports last week said that the documentary included a "disturbing exposť" about the director's past. However, the channel has admitted that Shyamalan had actually been involved with the production of the special. A spokesman for NBC, which took over the channel following its acquisition of Vivendi Universal's TV holdings, said on Friday, "This marketing strategy is not consistent with out policy at NBC."

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